Nike Air Max 90′s are flooding shops in Europe at the moment, and Footlocker has managed to secure some exclusive colorways which are pretty sought after. This video created by Nike and Footlocker to promote the AM90 has just been released. The sixty second campaign is more of a micro film than just an ad, and features some of the worlds top athletes seen as risk-takers and odd-defyers, those who take the lead and push the boundaries. Check out the clip below. And if you are lucky enough to be in Europe go and check out some of the new color-ways including the pink, purple, green, white, black and grey version above, that will retail for around 90 pounds / 110 euros.
Nike – I Am The Rules from Tonic Music on Vimeo.




Well I am quite fond of this:
http://bit.ly/bSSccN
Yeah I like this better:
http://www.youtube.com/watch?v=DD0A2plMSVA&feature=related
Nice shoes tho
I find it ironic that the philosophies these clothing companies pedal… “be different,” “stand out,” “break the rules,” etc are themselves so common, predictable and cliche…